As a company with our roots firmly in Wales, and our HQ so close to the home of Welsh rugby, it made great sense for us to partner with Welsh Rugby.
We're proud of our partnership with Welsh Rugby which began in 2010, starting as the shirt sponsor to the Wales national squad. Then in 2017 we changed our focus to sponsor the Wales pathway (under 18 and 20s) and sevens shirts. And now we’re showing our support to the grass roots game.
Why we partner with Welsh Rugby
For us, it is more than having the Admiral name on a jersey; the main reason is because of our colleagues. They tell us how delighted they are to see Admiral associated with their heroes.
The partnership means the WRU’s championship competition and each league throughout Wales, including the Women’s national leagues, will carry Admiral’s name in their title. So, teams from Narberth to Bala, and Pontyclun to Tregaron will all play in Admiral leagues.
We’re committed and excited to use this partnership as a way to give back and help not just the clubs involved, but also the players and the wider Welsh communities in which they’re based.
Here are some of the charities and initiatives we’ve donated to, along with a bit about how they plan to use their donation.
Helping Tŷ Hafan's refurb project
Donating to Tŷ Hafan's campaign to refurbish their 20-year-old hospice.Tŷ Hafan
Helping Skills & Volunteering Cymru support the community
The focus is on digital activities to help combat feelings of loneliness and isolation.Skills & Volunteering Cymru
Supporting The Hygiene Bank
Making hygiene products accessible for people who wouldn’t otherwise be able to afford them.The Hygiene Bank
Supportings women and families across Gwent
Helping Cyfannol Women's Aid make group and peer services available for women to access online.Cyfannol Women’s Aid
Helping people at risk of homelessness
The Wallich is Wales’s leading homelessness and rough sleeping charity.The Wallich
Food and essentials for the Cardiff Food Appeal
Cardiff Council launched a new appeal in April 2020 to support people in need with emergency food and essentials.Cardiff Food Appeal
Supporting schools with School in a Box
We’re proud to have supported 85 schools and more than 2,000 children across south Wales with our ‘School in a Box’ scheme.School in a Box
Ending homelessness with Llamau
Llamau’s mission is to end youth homelessness and homelessness for women in Wales.Llamau
Helping the vulnerable with Royal Voluntary Service
At this crucial time, they have adapted our services to help older and vulnerable people.RVS
Helping Vale of Glamorgan Council keep in touch with residents
Thanks to donations, residents have been able to stay in touch with their friends and families during lockdown.Vale of Glamorgan Council
Serving the East of Swansea with St Thomas’ Church
St Thomas’ serves the east of Swansea through a food distribution hub, baby basics charity and much more.St Thomas’ Church
As well as our charitable donations, we’re proud to offer sponsorship. Find out more about who we sponsor below.
Celebrating diversity with Pride Cymru
With over 11,000 employees and a commitment to being an inclusive and diverse workplace, we are proud to be the headline sponsors of Pride Cymru.Pride Cymru
Pushing Welsh fitness with the Newport Half Marathon
We take the health and wellbeing of our employees seriously, and with strong roots in the Newport area we were excited to partner with the Newport Half.Newport Half Marathon
Racing ahead with the Swansea Bay 10k
With one of our offices in Swansea, the Swansea Bay 10k was the perfect event for us to get involved with.Swansea Bay 10k