About us

Admiral started out in 1993 with the aim of offering lower insurance prices to more people, without compromising on the quality of our service or products.

You may know us as a car & home insurer but we offer a lot more. Through third parties we can arrange cover for your holiday and even your pet. Admiral is there to make sure you're covered every step of the way.

What we're all about

From humble beginnings in Cardiff - Admiral launched with just 57 staff members and no customers - to offices in seven countries and more than 7,000 staff and four million customers, it's fair to say Admiral has changed over the years.

The one thing which has remained constant is a companywide ethos that people who like what they do, do it better. We believe happy staff work harder, give better customer service and are happy to go above and beyond to do the best by our policyholders.

Family Friendly Insurance

The great thing about Admiral MultiCar is that it's flexible, so the whole family can save. As long as the cars belong to immediate family members, they don't even have to be registered to the same address. Everyone can benefit with Admiral MultiCar.

Award winning attitudes

This positive approach throughout the business pays off in many ways and our bulging award cabinet is just one of them.

In 2016 we came 6th in The Sunday Times 25 Best Big Companies to Work for, a list we've been featuring in since it launched in 2001.

This is just one of many other awards which reflect the positivity within our workforce, including:

  • Great Place to Work Best Workplaces
  • Great Places to Work in Europe
  • Nova Scotia's Top Employers
  • Virginia Business Best Places to Work
  • Britain's Most Admired Companies

If you'd like to see a full list of the awards Admiral has won it is available on our Admiral Group website.

Award winning service

It's not just our approach to staff satisfaction which has won us awards, our dedication to great customer service and products our customers actually want has won us some too.

Admiral was voted Best Car Insurance Provider 2013/14, 2014/15 and 2015/16 in the Personal Finance Awards.

The awards are voted for by members of the public - the people who matter most when it comes to giving a true reflection of what to expect from our service.

Insurance specialists

Specialising in insurance is about more than just getting to know one product and sticking to it. At Admiral we make it our business to specialise in knowing what our customers want and adapting our products to suit their needs.

This knowledge helped us to become the UK's first multi-car insurer because we know that for those with more than one car in the household, making savings where possible is important.

If you have more than one car at the home address - or even at different addresses if they belong to immediate family - you can insure them all with Admiral and earn an Admiral MultiCar discount.

We know that for those with more than one car, their renewal dates are likely to be spread throughout the year which is why with Admiral, you don't have to insure them all at once. Your MultiCar policy can start with one car and you can add the others when their insurance renewal comes up.

Insurance experts

For more than 20 years we've been insuring Britain's motorists. Whether it's a regular Single-Car policy, Multi-Car or Classic Car cover we have spent more than two decades making sure we know car insurance inside and out.

But settling for just being an expert in car insurance was never going to be enough, which is why we launched Admiral Home Insurance.

You can choose buildings or contents insurance and select one of three levels of cover depending on your home insurance needs.

Find out more about Admiral Home Insurance.

We can also help you insure your pets, motorbikes, travel and car warranty, for more details just visit our other products page.

Awesome employers

Every Admiral employee is a shareholder which means everyone who works here wants to see the company performing as well as possible.

Any one of our staff members will tell you no two days are alike - whether it's talking to an interesting customer or taking part in a lunchtime table-tennis tournament - life as an Admiral employee is rarely dull.

If you're looking to make a career change and fancy hoping aboard at Admiral, just visit Admiral Jobs to view our current vacancies.

More about Admiral

Admiral's desire to offer lower insurance premiums to more people has proven popular. This has been demonstrated with our expansion of our operations in the UK and abroad - spreading the great deals even further.

Here are some of our other brands:

The legal bit

Admiral is the trading name of EUI Limited. Insurance is effected between EUI Limited and certain insurers as listed on your Certificate of Motor Insurance. Its registered number is 2686904 and its registered address is:

Tŷ Admiral,
David Street,
CF10 2EH.

Motor insurance policies purchased on this website are underwritten by the insurance carriers listed on your Certificate of Motor Insurance.

The subscribing insurers' obligations under the contracts of insurance to which they subscribe are several and not joint and are solely limited to the extent of their individual subscriptions. The subscribing insurers are not responsible for the subscribing insurer who for any reason does not satisfy all or part of their obligations.

What is AFSL: Admiral Financial Services Ltd?

Admiral loans and car finance are now administered and arranged by a new company called AFSL which stands for Admiral Financial Services Ltd. This is still a part of Admiral but a separate trading company to EUI Ltd.

Admiral Financial Services Limited is registered in England and Wales at Tŷ Admiral, David Street, Cardiff, CF10 2EH (Reg. No. 10255225). Admiral Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Firm reference number: 771862).

If you need to call

If you're interested in one of our insurance policies, please call the quote number for that policy. If you want to contact Admiral Headquarters, please call 0333 220 2062.

Calls to 03 numbers will cost no more than calls to national geographic numbers (starting 01 or 02) from both mobiles and landlines.