The Admiral brand

Rewardingly simple – that’s how we want every interaction with Admiral to feel.

Whether you’re getting a quote, changing or updating your cover, or making a claim, we want it to be as straightforward and hassle-free as possible.

Convenience and reward are at the heart of what we do. We want to make life easier. That’s why we launched MultiCar, and later MultiCover, combining multiple policies into one to remove some of the life admin that’s such a chore.

It’s also why we developed the Admiral App, a way to manage your cover on the go.

A brief history of Admiral

Here are some of the stand-out moments since we started in 1993.

Our milestones

Admiral Rewards

Collect cash rewards on the things you're going to buy anyway to help pay for your renewal or new Admiral policy.

Admiral Rewards

Admiral Stay at Home Refund

Here’s how we gave back to our customers during the Coronavirus lockdown.

How we gave back

Community & sponsorship

Community is important to us and we’re involved with a host of different initiatives and events – both big and small.

Our community

Working for Admiral

From humble beginnings with 57 employees in Cardiff to over 11,000 staff in eight countries – what’s it like to work for Admiral?

See for yourself

Real reviews from our customers

We’re proud of our products and service, but don’t just take our word for it.

How we score