Our privacy policy

Committed to protecting your personal data

We know your privacy is important - really important. That's why we always treat your personal data with the respect it deserves and share with you how we do that.

Last updated 15th April 2026

Let's talk privacy

Our privacy policy is here to help you understand how we collect, use and protect your data.

It applies when:

  • you buy a policy or product from us
  • you get a quote for a policy or product
  • another organisation gives us your personal data
  • you contact us to deal with a policy or product (for example, to make a change to your policy)

Every now and then, we introduce new services or products. They'll also be covered by our privacy policy, unless we say otherwise when we launch them.

Just a heads up…

If you're looking for your policy information, or anything specific about our different products, you're in the wrong place - sorry! Log in to your online account or check out our policy documents page for more information.

Need help quick?

You'll find all the information about how we use your personal data in this privacy policy. But here's a quick overview of some key information you might be looking for:

Make a Subject Access Request (SAR)

To get access to your personal data, contact the Information Rights Team.

Marketing preferences

You can opt out of marketing when you get a quote or buy from us. Or you can opt out anytime by emailing us or clicking 'unsubscribe' in any marketing emails.

Contact our Data Protection Officer (DPO)

If you have any questions, concerns or feedback about this policy or how we handle personal data, email us.

If you need this policy in any other format or have any accessibility needs, check out our help and support hub.

Changes to this policy

We might make changes to the policy. When we do, we'll always make sure to tell you about any important changes.

For example, we might show a notice in your Admiral account, send you an email, or send a notification on your device.

The important stuff

Ready to dive in? Tap the links below to find out more about how we look after your data.

What is the Admiral Group, and what do we do?

Find out more

Your personal data rights

Find out more

What personal data we collect about you

Find out more

Why do we use your personal data?

Find out more

Sharing your personal data

Find out more

How long we keep your data

Find out more

Transferring data to other countries

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Keeping your personal data safe

Find out more

Marketing

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Artificial intelligence

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Automated decision making

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How to get in touch

Find out more