Admiral Live

Safe drivers get great discounts with an Admiral Live policy

Connected car insurance available for Ford vehicles manufactured since 2021.

Why choose Admiral Live?

Discounted insurance

Admiral Live is a connected car insurance policy, similar to black box, it measures your driving style to reward safe driving with discounted insurance.

Ford technology helps deliver a better price

Ford vehicles manufactured since 2021 are equipped with a device that allows driving data to be shared with us. We use this information to provide better, more accurate pricing.

Admiral Live rewards good driving

No installation required

Eligible Ford vehicles already have the tech built in. No installation needed

Discounts for safe drivers

At renewal, you'll get personalised pricing that's based on your driving style

A full-featured policy

All Admiral Live policies include the same features and benefits as our regular cover, so you can drive with confidence

How it works

Your eligible Ford vehicle can share information about your driving which we assess to give you a driving score. Your score is calculated over time, so you don't need to be a perfect driver to get a good score.


Accelerating slowly and smoothly shows you're in control of your car.

Braking and deceleration

Give yourself enough time to brake by keeping a safe distance between you and the vehicle in front.

Driving speed

Always watch for speed limit signs and drive safely to the road conditions.

Night-time driving

Tiredness and poor visibility can increase the risk of an accident, therefore driving at night will affect your score.

Once you’ve purchased your Admiral Live policy, all you need to do is:

1. Download the FordPass app

It’s available on App Store and Google Play for compatible devices.

2. Connect your vehicle

In the 'My Vehicle' section of the FordPass app, enter your vehicle identification number (VIN).

3. Share driving data

Confirm your consent to share data. You'll get a notification asking for this on the car’s dashboard touchscreen.

Get feedback on your driving

We’ll send you emails with information on your driving.

What you need to get a Admiral Live Insurance quote

About your vehicle

  • The registration number
  • When you bought it
  • How much it's worth
  • Any modifications

A bit about you

  • Your name
  • Age
  • Where you live
  • Your occupation
  • Driver's licence and contact information for you and named drivers

What cover you need

  • How you use your car
  • Mileage
  • What level of cover you need (comprehensive, third-party or third-party fire and theft policy)

Your questions answered


Connected car and telematics

What is a connected car?

A connected car has a built-in system that connects to other services or devices via a network allowing you to use wireless features, usually from a smartphone app. For your Ford vehicle, this is the FordPass app.

How is a connected car used for telematics?

Your connected car collects driving data that, with your agreement, is used to build a personalised driving score to potentially decrease your insurance premium.

How much does it cost to set up a vehicle for telematics?

Eligible vehicles have the capability built in, so it won't cost you anything as you don't need any third-party software or hardware installed.

What happens if I select “No” on the dashboard request screen'?

If you reject the data request, we can't view or analyse your driving data and you'll lose your Admiral Insure Live discount. If you accidentally select “No”, please call 03337 777384 and we'll reset the request for you.


How my data is used

How do I share my data?

Once you've agreed, download the FordPass App and a notification on your dashboard will ask for confirmation to turn data sharing on.

What data is going to be collected?

We'll collect data including your location and how you drive, for example mileage travelled, speed, acceleration. We collect other driving and vehicle use data; more information is in your Policy Book.

Will you collect data when other drivers are using the vehicle?

Your driving score is calculated on overall use of the vehicle. We don't know who's driving, meaning we can't exclude data when other people drive the vehicle.

Will my named drivers get a score?

Your named drivers impact the overall score and aren't scored individually.

How is this data used?

We analyse the data to generate a driving score based on how safe you drive which is then used to help calculate your renewal price.

Will you use my data for a claim if I have an accident?

Data will be collected and may be used to help investigate a claim.

Do you share the data with third-party companies?

We only share information with companies who need the data to provide the services under the policy. Please check our Privacy Policy for more information.

Do you share my data with the police?

We only share data with the police if we're requested by law, linked to a criminal case.

What smartphones are compatible with the FordPass app?

  • Apple iPhone 5s or newer with Apple iOS 12.2 or newer.
  • Android smartphone with Android OS 8.0 or newer.

Cancellation and Renewal

I would like to cancel my policy

If you wish to cancel your policy you should contact us to notify us.

Once you have done this, you should revoke permission for us to receive the data at the time your cover ceases. If you forget to do this, the data collection will automatically be cut within 10 days, but data may still be recorded during this 10-day period.

You will be charged the following fees:

  • For cancellation within 14 days of the policy start date - £25
  • After 14 days of the policy start date - £55

What happens if I cancel my policy mid-term or at renewal?

When your policy is cancelled, we'll stop data collection within ten days. You can also turn data sharing off manually within your vehicle. If you do this, we'll remove the Admiral Insure Live discount from your policy. Please check your agreement document for any cancellation charges.

Can I drive my car before accepting to share my data?

You'll be covered under your connected car policy, from the policy start date, but you will need to consent to sharing data with us, within 15 days of the start date.



Is there a restriction on how many miles I can drive?

There are no mileage restrictions. You'll still be asked for an accurate annual mileage as with any motor insurance policy.

Is there a curfew?

There is no curfew, but regular night-time driving will affect overall score.