It has come to our attention recently that a number of customers searching for a phone number for Admiral Claims have instead ended up on the websites of claims companies that have no affiliation with Admiral.
Customers have reported to us that they clicked on adverts leading to claims companies in error when they were intending to contact us. These companies often do not clearly identify who they are and will not correct customers who believe they are speaking to Admiral.
If customers end up dealing with companies we have no affiliation with, we then have no awareness of or involvement in the claim. This can then cause issues with the claim as we do not have the option to assist or deal with any of our carefully chosen suppliers.
The reason why claims companies are showing in search results ahead of Admiral is because they have paid to have adverts shown when people type certain phrases into search engines.
This issue has only been reported amongst customers searching on mobile phones. Those using laptops or desktop computers haven’t had the same problem, although you should always take care.
To avoid being caught out by this, look out for the word “Ad” next to the website address. This indicates that it is a paid advertisement for the website. These paid adverts will be similar to your search criteria but they may not be exactly what you were searching for. This could cause you to contact the wrong company.
In order to find the correct contact details for Admiral, please visit the Admiral “Make a claim” page and choose the relevant kind of insurance. A list of ways to make a claim (including telephone numbers) will appear.
You could bookmark the "Make a claim" page in your phone or other device. Then if you are ever in the position where you need to make a claim, you’ll be able to find the correct contact details even if you feel upset and shaken up.
If you attempt to contact Admiral to report a claim and your policy details are not discussed or the person on the other end of the phone is not aware of your details, then the chances are you have contacted another company in error.
Don’t be afraid to ask which company you are calling and who you are speaking to. Companies are required to identify themselves by law when asked.
If it is not Admiral, hang up and do not discuss the claim or your details further.