Pushy salespeople drive car buyers away

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Pushy salespeople and poor car knowledge are major turnoffs for car buyers.

Women are more likely to be put off buying a car from an assertive salesperson than men, according to a new survey.

Research from car buying website, carwow, shows 77% of women would be put off buying a car from someone they deemed to be pushy, compared to 60% of men.

The survey of more than 1,000 people sought to find the main factors which push car buyers out of the door and it seems poor customer service is a definite turn-off, coming out as the most likely thing to put people off their purchase.

Ill-informed salespeople are also bad for business according to carwow, as 30% of respondents said if the person selling them the car didn't know enough about it they'd be put off. Again, this is something more women than men are concerned by with 36% of women saying they'd be upset compared to just 26% of men.

Poor choice in test drive cars (33%) and a lack of additional discounts (31%) came second and third in the list of pet peeves.

Speedy service and having to haggle for a better deal come bottom of the list with 27% and 19% of people listing them respectively.

If you're looking to buy a car and aren't sure where to start you can find help and advice in our guide to buying a car.

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