Brits not materialistic when it comes to treasured possessions


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Brits not materialistic when it comes to treasured possessions

Most people would ditch jewellery and technology to save family photos. What would you save?

Despite the ever increasing popularity of gadgets and technology, the nation’s most treasured possession in 2018 has been revealed as the family photo album according to new trends data from Admiral Home Insurance shows.

But there’s a gender divide; when men and women were asked to choose which of the items they own they considered a treasured possession, women chose framed photographs as their second most treasured possession while men opted for tablets and laptops followed by TVs.

We asked 1,000 people which single item they would save in the event of a disaster with photographs, jewellery, watches and technology including tablets/laptops, TVs and mobile phones the most common items named by all age groups. 

When we asked 18-24 year olds, books were listed as their fifth most treasured possession, while 25-34 year olds listed awards and certificates as their fifth most treasured possession. 

Meanwhile, twice as many 35-44 year olds said they would save their scrapbooks than any other age group, and double the number of 65 year olds treasured photographic equipment than any other age group. 

Only 32% said the single item they would choose to save would be their highest value possession meaning that more than two thirds would not rescue their most expensive item in a disaster.

One man’s trash is another man’s treasure

Across the country, our top treasures varied considerably. In London, nearly a third (31%) of home contents policyholders named musical instruments as a treasured possession, more than twice as many as in Wales where just 15% said they considered their musical instruments to be a treasured possession

A quarter of Londoners said they considered their bicycle to be a treasured possession, compared with 7% in the South West. 

When it comes to things made by children, it was policyholders in the North East who hold them in highest regard, with almost a third (30%) saying things made by their kids were treasured.

Admiral has built a widget to show the regional variations of what we consider our treasured possessions

Putting a price on our possessions

Despite having strong feelings about the sentimental value of the items in our homes, over a third (36%) of us admit we’ve never accurately valued all our home contents.

The worst culprits are 45-54 year olds, where 42% say they’ve never properly worked it out. Almost half (44%) of 25-34 year olds say they’ve worked it out in the last 1-3 years, whilst a fifth of those aged 65 and above say they haven’t done a proper ‘tot up’ for over 6 years. 

Admiral has built a widget to show the regional variations of what we consider our treasured possessions.

Admiral’s head of home insurance Noel Summerfield said: “Whilst the things we treasure most in our homes may be sentimental items or our favourite gadgets, and not necessarily the most expensive things we own, it’s still vital that consumers protect themselves by having the right level of contents cover, regardless of whether they own or rent their home.

“In the event of theft, or a disaster where a claim needs to be made, being underinsured could make a tough situation even worse, and  could make it harder to replace the things you need for your home.”

Top tips for calculating your home contents cover

  1. Use a contents calculator to help
  2. Go from room to room and look at everything in it
  3. Don’t forget your garden, shed, garage and loft – the average garden can contain up to £5,000 worth of belongings and the average theft from a garden is £1,593
  4. List high value items (over £1,000) on your policy separately
  5. Add new high value items to your policy when you buy them, not just when you renew your policy

What would you save from your home if disaster struck?


The most popular items people would rescue from their home are:

Family photos


Tablets and laptops


Engagement ring




And here's what people are least likely to run back in for...

Shooting Equipment


Arty knick knacks


Fishing equipment




The weird and wonderful things people would rescue

Knitting patterns no longer in print


Large mirror engraved with a St Bernard that was shown at Crufts


Model railway


In an emergency, what matters most? Do we choose money or sentiment?


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