Japanese car manufacturer Honda has announced they are considering opening a design centre in the UK.
Japanese car manufacturer Honda has announced they are considering opening a design centre in the UK. The firm had shut its previous European design office in 2009, however, Honda are now considering reopening another European base.
"We would like to reopen a design studio in Europe. We haven't decided on a location, but the UK is one of the key candidates. It is a good candidate, I would say," said Yoshikazu Kigoshi, general manager of the Honda Styling Design Development Division, in an interview with What Car?
"We believe we would like to be able to design European cars in Europe. I think this facility would be an advanced design studio, probably with a maximum of 10 people."
What Car? Believe the staff may actually be bigger than Mr Kigoshi estimates, with a final staff number of around 50.
Mr Kigoshi also hinted the successor to the Honda Accord might not keep its name in Europe in order to separate them from the Accords in the US and China.
"We know that we need a mid-sized sedan for Europe, but if you look at the differing requirements, perhaps the "Accord for Europe" will not have the Accord name any more. We haven't decided yet."
Honda's motivation for developing a new design centre is due to their awareness that the demands of European car owners and car insurance policy holders are very different to those of US and Japanese motorists.
Honda competitors like Nissan already has a European design centre in London and companies such as Hyundai and Kia produce models specifically with the European market in mind.