Are you a 20-something, male lifeguard, living in south Wales? If so, then chances are your car of choice is a Ford Fiesta
Well, that’s according to research carried out by Admiral. The insurance expert has done some digging into data from the 117,000 Fiesta owners on its books and found young men in their 20s were the most likely owners.
But why has it put all this time and effort into finding out about Fiesta drivers? Well, that’s because the British classic is celebrating its 40th birthday this month.
That’s right, in the year the Queen celebrated her silver jubilee, the first Fiesta MK1s were appearing on garage forecourts.
In the 40 years since, the Fiesta has become a firm favourite with British drivers and is the most popular car Admiral insures.
South Wales home to the most Fiestas
Admiral studied the data to see where in the country the Ford Fiesta is most popular, and two distinct clusters of towns and districts were shown to have the highest percentage of Fiesta owners.
The top 10 postcode areas are all either in south Wales or in Essex with the number one Fiesta town in the UK being Maesteg in the valleys of south Wales. More than 14% of the people Admiral insures in the town drive a Ford Fiesta, compared with 4% of the UK as a whole. Not far behind is Tilbury in Essex and in third place is Port Talbot also in south Wales.
Head of service at Admiral, Alistair Hargreaves, said: “The Ford Fiesta is the most popular car we insure and we’ve insured nearly 700,000 of them since we launched in 1993. I think it’s easy to see why they are the UK’s best-selling car, they are cheap to run, fun to drive and reliable. The oldest one we insure is from 1979.
“We know why they are popular, but to celebrate 40 years of them being on our roads, we wanted to see who makes them so popular, who is the typical Fiesta owner? We looked at data from all our 117,000 Fiesta owning customers. It’s fascinating to find so many live in either Essex or south Wales. Maybe the writers of Gavin and Stacey should have given Gavin a Fiesta to drive rather than a Citroen!”
Admiral also found male Fiesta drivers are most likely to be management trainees, 12% of them drive one, making it the occupation that includes the highest percentage of Fiesta owners. Other occupations you’re likely to find driving a Fiesta are lifeguards, loss adjusters and primary school teachers, all of which feature in the top ten.
Having such a high number of Fiesta drivers on its books is good news all round for Admiral as, according to the data, they make fewer claims than the average driver. Looking at the figures from 2016 they were 5% less likely to have made a claim than the average Admiral customer.
Alistair Hargreaves commented: “That’s just one more reason to love the Ford Fiesta and the far from ordinary people who choose to drive them.”