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Bikers over forty times more likely to die in a crash

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20/10/2004

In recent years the number of born-again bikers and urban scooter riders has swelled the number of bikes on the roads. But the increased popularity of motorbikes has also lead to an increase in motorcycle deaths. In 1995, 445 motorcyclists died on UK roads. By 2000 the figure was 605 deaths and in 2003 the death toll rose to 693. A further 6,959 motorcyclists were seriously injured last year.

Admiral managing director, Jane Stone, said: "These are really frightening statistics, in fact you are 43 times more likely to be killed on a motorbike than in a car, per mile travelled."

"We want all road users to be aware of this statistic. It's not necessarily that bikers drive badly or irresponsibly, it's often that motorists simply don't see them. This problem is particularly bad on dark evenings."

To help make our roads safer for motorcyclists, Admiral is reminding motorists to follow some simple rules:

• Take extra time when pulling onto a main road when visibility is restricted
  
• Always signal clearly when turning
  
• Be vigilant when approaching a junction in case a motorcyclist is emerging from it
  
• Give motorcyclists plenty of room when passing them
  
• Use your mirrors and make sure the road ahead is clear of motorcyclists when overtaking

Jane Stone, commented: "They may seem simple rules, but judging by the number of bikers killed or injured each year, many motorists aren't following them."

"Once a motorcyclist is hit, they are so vulnerable. As a car insurer, Admiral is well aware of how many accidents involve motorcycles, and sadly how many of them are fatal."

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