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New research has found drivers are beginning to accept the idea of automated cars.
The findings by Bosch, an electronics company with strong links to the car industry, are a significant milestone in the development and future roll out of driverless vehicles.
Almost of half of all motorists and car insurance policy holders surveyed admitted they would feel safe in an automated car, with a further third believing that they could help reduce road accidents.
Peter Fouquet, president of Bosch UK, believes that the company's years of technological innovations have helped pave the way for driverless vehicles, telling the Press Association that, "Bosch is developing safety and assistance systems for both high end and low-priced vehicle, to create tangible customer benefits making driving even more safe, comfortable and cost effective.
"Our research clearly shows consumers have confidence in driver assistance technologies such as Driver Drowsiness Detection. With each innovation, we move a step closer to the goal of accident-free and fully automated driving."
The survey found that a third of drivers would already think about buying a driverless car if they were on the market. Male motorists appear to be more willing to accept their safety potential, with 44 per cent of men believing they would lower accident rates compared with only 21 per cent of women.
Driverless vehicles are currently in an advanced stage of testing in a number of countries, with Google recently being awarded the right to trial their automated vehicles on the roads of California and Nevada. Their cars have already clocked up over 300,000 miles in testing with no accidents reported.
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