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02/11/2012
New research has discovered parents are clocking up an average of 1,322 miles a year in an effort to 'drive' their babies to sleep.
The study by Mothercare found new fathers are more prone to take their baby for a drive in an effort to put them to sleep, clocking up an annual average of 1,827 miles in the first year of their child's life.
However, the research discovered this aid is adding an average of £547 to drivers and car insurance policy holders' petrol and diesel bills.
The baby care experts also tested which car seats are best for helping babies get to sleep, with Director of Marketing Steve Abse telling The Daily Mail that, "We understand our customers' needs and we've listened to the challenges they are faced with at bedtime.
"Our vast product offering and expert car fitting service ensure our customers and their newborns are in safe hands when purchasing their first car seat. Now with our tried and tested experiment we can help calm bed time stress."
According to the company's research, half of the parents questioned admitted to taking their child for a drive at least once a week to help them sleep, with most journeys lasting around half an hour.
Mother's drive their newborns an average of 860 miles each year in the hope that the rhythmic vibrations of the car will help send them to sleep. The study also found regional variations across the country, with drivers in London clocking up nearly 3,000 miles a year compared to drivers in Scotland who only travel 1,420 miles annually.
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