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News

Toyota US car sales continue to recover

02/05/2012

Toyota's car sales in the US increased by 11.6 per cent in April on last year's figures, according to a report from an automotive research firm. Autodata Corp's figures show Toyota is continuing to regain its market share in one of the largest car markets in the world.

Previously, the car manufacturer had suffered a dip in its US sales as a result of the damage caused to its production capabilities by the earthquake and tsunami in Japan last year. Flooding in Thailand also set the company back and caused disruption, as many factories supplying parts were damaged and subsequently shut down.

Production problems combined with the general slowdown of the American economy, meant that from the outset, 2012 looked to be a difficult year for Toyota.

However production has returned to normal levels, coinciding with a recovering US economy as American motorists and car insurance policy holders are regaining confidence and buying cars again. Autodata's report predicts increasing sales will continue over the course of 2012.

"We're watching consumer confidence and consumer sentiment very closely," said Bob Carter, group vice president of Toyota.

"As both of those indices improve, we're starting to see more showroom traffic."

Toyota's sales slump had seen it lose its position as the world's biggest carmaker last year, with General Motors inheriting the title. The company's reputation also suffered after almost 12 million vehicles were recalled over a period of two and a half years as a result of several safety issues.

 

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