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Back to Motoring & Home News


Second major bike dealer goes out of business this year


Following on from the recent closing of the George White dealership chain, V&J Superbikes has also gone into administration.

The dealership was the second largest in the country behind the now defunct George White and had sold bikes from all the major Japanese manufacturers during its 10-year history. This will come as a blow to the company's client base of bikers and motorcycle insurance policyholders, who use the dealership for purchases, servicing and advice.

The company closed both its branches in Taunton and Bridgewater in Somerset on 17 February. According to the sign left on the shop door, these closures were intended only to be temporary; however both premises have remained shut.

Nobody at the family-run business has been available for comment, phones are not being answered and the company website is currently down. Motorcycle News reported that other local dealers told them the company had not completed orders on deposits or returned bikes that had been serviced.

The range of bikes V&J sold diminished in recent months and at the time of closure, V&J was only selling Hondas. Until around three months ago, the company's website proclaimed itself to be "the UK's premier Honda and Kawasaki dealer"; however, the range steadily shrank coming into 2012.

"We can confirm V&J have ceased trading. Anyone who has put down a deposit on a new Honda should contact our customer service department and they will process the case on a case-by-case basis," a Honda spokesman told Motorcycle News.


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