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20/09/2010
Three cities have been selected to pilot a new campaign to get more motorists on to buses.
Exeter, Norwich and Milton Keynes will form part of a nationwide scheme to save 2 million tonnes of CO2, by taking just one journey a month on public transport instead of driving.
Greener Journeys, who are made up of a coalition of the UK's largest bus companies, have launched the project to try and cut a billion car trips by 2014.
In Exeter, the organisation has teamed up with bus operator StageCoach. Brian Souter, the group's chief executive, told This is Exeter he believed there had been a real change in public attitudes to public transport and the environment over the past five years. "Everyone is far more aware of their carbon footprint and people in Exeter have access to a far better range of bus services. We are also working with the local authorities to introduce priority measures, such as bus lanes, to make the bus an even greener and smarter way to travel".
Milton Keynes, who came bottom of a poll for the nation's least car dependent city, also form part of the focus for research over the next six weeks before the campaign is rolled out nationwide.
Claire Haigh, campaign director for Greener Journeys, said: "There are times when it really makes sense to use the bus. We chose these three areas as they have really good bus services that could be used a lot more."
According to a new study by Dr David Lewis from The University of Sussex, there could be major health benefits from switching to the bus, with mental stress reduced by a third.
During an experiment, 30 commuters had their heart rate monitored when taking the same journey by car and bus and the results showed a big difference indicating levels of increased stress while behind the wheel.
Measuring their Electro-Dermal Response (EDR) during both trips, Dr Lewis says the car journey was 33% more stressful. "EDR can be a hidden stress – it's not as visible as 'white knuckle driving' or audible as road rage. This type of stress can have long-term physiological and emotional implications," said Dr Lewis.
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