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Drug driving campaign launched

17/08/2009

A new wave of television adverts are to warn of the dangers and penalties of driving under the influence of illegal drugs.

The Department for Transport today launched the THINK! drug drive campaign after a survey by the British Market Research Bureau found that one in 10 young male drivers interviewed admitted to drug driving.

The £2.3 million initiative will highlight the penalties facing those convicted of drug driving, which include a minimum 12-month driving ban, a maximum fine of £5,000 and a criminal record. As with drink driving convictions, the record of disqualification remains on a licence for 11 years.

Police forces will target drug drivers throughout the August music festival and holiday season, with print, poster and online advertising supporting the campaign.

Transport secretary Andrew Adonis said: "Government campaigns over the past 40 years have succeeded in making drink driving socially unacceptable and cutting the number of people killed in drink drive accidents by nearly three quarters.

"But some drivers who would never get behind the wheel after drinking still believe they can drive after taking drugs. We are determined to get the message through to this reckless minority that their behaviour is putting lives in danger."

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