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Drivers warned of speeding accident 'torment'

30/01/2009

Motorists will have to live with the consequences if they kill someone on the road, warns a new road safety campaign.

The THINK! campaign, announced today by Road Safety Minister Jim Fitzpatrick, is targeting drivers who drive too quickly. It warns that those who kill when speeding will be "tormented by it forever".

"Speed kills," said Fitzpatrick. "More than 700 people were killed in 2007 in accidents where someone was driving too fast.

"That's two people every day of the year who didn't go home to their families."

The RAC Foundation welcomed the campaign, for which TV adverts show a driver haunted by images of a child he has killed.

"Driving at an appropriate speed to suit local conditions is something that all responsible motorists do," said the charity's director, Stephen Glaister.

"The Department for Transport's new campaign is aimed at those drivers who do not fully understand this message.

"Driving at inappropriate speeds should be seen as unacceptable as drinking and driving," he added.

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