Your love for white cars might end up costing you


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One in five new cars sold in 2015 was white, making it the most popular colour for car buyers for the third year running, but your favourite colour could come at a price...

While white used to be a free colour choice from manufacturers, figures from cap hpi reveal that people who bought eight out of the top 10 new car models in 2015 paid at least £250 extra to have their car in white.

Last year, over 2.6 million new cars were registered and more than half a million of them (21.4%) were white, reported The Society of Motor Manufacturers and Traders (SMMT).  Indeed, the popularity of white has grown by over 2%, since 2014.  However, cap hpi's analysis of the new car market reveals that the only two models in the 2015 top 10 offer white as a no-cost option - the Audi A3 and the Mini Hatchback.

But many manufacturers are cashing in on the nation's love of white and are now offering it as a ‘premium’ option. The Ford Fiesta and Ford Focus are the cheapest at £250 extra, next comes the Volkswagen Golf at £260 and then the Vauxhall Corsa at £275 for plain white, but metallic white comes at a hefty premium of £545.

"It’s interesting to see that manufacturers have noticed the rising popularity of white cars here in the UK. As it’s become more desirable, it makes business sense for manufacturers to start charging extra for the snowy tones,” said Mark Norman, Managing Consultant and Chief Residual Value Optimisation Analyst of cap hpi.  

"Buyers should be wary of paying extra for more unusual tones, just because they’re on trend now as it could make your car difficult to sell once that colour goes out of fashion."

SMMT has reported that mauve, orange and yellow cars are currently in demand but you could lose money on resale if these colours go out of fashion.

“Those that spent that extra £250 on a new Ford Focus or VW Golf two or three years ago will get that back if they decide to sell in the current used car market, making it a sound investment, said Mr Norman.

"However, with so many white cars on the road today, that may not be the story by 2018. Look back a decade and some cars weren’t available in white because it didn’t sell, whilst black was the hottest colour on the road. The trick is to avoid being caught out at the tail end of a colour trend, leaving you trying to sell a car in a colour that nobody desires anymore.”

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