Six times more people die in road accidents on rural roads than on motorways
in the UK. Now car insurer, Admiral is asking all drivers to be aware of
this statistic and take extra care on rural roads through the summer months,
when more people use rural roads.
Over the last five years, there has been an average of 1,160 fatal accidents
each year on roads in the country. By contrast motorways are relatively
safe, in the same period there were an average of 180 fatal motorway accidents
each year.
Admiral managing director, Jane Stone, said, "We want to make motorists
aware of these statistics and take extra care when driving in the country
this summer. Most people think motorways are the most dangerous places
to drive because of the speed. These figures clearly show this isn't the
case. There are often blind corners and dips on country roads, while at
night there aren't any streetlights."
Although the number of serious accidents on British roads dropped from
4,700 in 1990 and 3,100 in 2000, the last two years have seen them rise
again slightly. Admiral would like to see that figure drop even further.
Jane Stone, said, "We hope by highlighting the danger of driving
along country roads, we can make some motorists drive more carefully when
out for a spin in the country this summer."
Issue date: 30-06-03
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