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Motorcyclists are over 40 times more likely to be killed in a road accident
than motorists, last year the number of people killed on a motorbike increased
by 14%. Now car insurer Admiral is asking all road users to be extra vigilant
of motorcyclists as the evenings get darker.
In recent years the number of born-again bikers and urban scooter riders
has swelled the number of bikes on the roads. But the increased popularity
of motorbikes has also lead to an increase in motorcycle deaths. In 1995,
445 motorcyclists died on UK roads. By 2000 the figure was 605 deaths
and in 2003 the death toll rose to 693. A further 6,959 motorcyclists
were seriously injured last year.
Admiral managing director, Jane Stone, said: "These are really frightening
statistics, in fact you are 43 times more likely to be killed on a motorbike
than in a car, per mile travelled."
"We want all road users to be aware of this statistic. It's not
necessarily that bikers drive badly or irresponsibly, it's often that
motorists simply don't see them. This problem is particularly bad on dark
evenings."
To help make our roads safer for motorcyclists, Admiral is reminding
motorists to follow some simple rules:
- Take extra time when pulling onto a main road when visibility is restricted
- Always signal clearly when turning
- Be vigilant when approaching a junction in case a motorcyclist is
emerging from it
- Give motorcyclists plenty of room when passing them
- Use your mirrors and make sure the road ahead is clear of motorcyclists
when overtaking
Jane Stone, commented: "They may seem simple rules, but judging
by the number of bikers killed or injured each year, many motorists aren't
following them."
"Once a motorcyclist is hit, they are so vulnerable. As a car insurer,
Admiral is well aware of how many accidents involve motorcycles, and sadly
how many of them are fatal."
Issue date: 20-10-04
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